6 different conventions to a music video
- A relationship between the lyrics and the visuals, which illustrate amplifying or contradict the lyrics - Sugar
2. Thought beats: seeing the sound (the relationship between the music and the visuals, which illustrate, amplifying or contradict the music
3. Genre - related style and iconography present (what you expect to see)
4. Multiple close-ups of the main artist or vocalist: The creation of a star image to promote a recognizable brand image
5. Voyeurism often plays a major part, especially in relation to females. Laura Mulvey - 'Male gaze theory'
6. Inter-textual references to other media texts may be present especially in humorous views.
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