Monday, 15 June 2015

Scouting For Girls - 'This ain't a love song'



Andrew Goodwin's theory applies here as the video has a relationship with the lyrics. The song talks about people leaving one another and is set at an airport - a place where you predominantly leave others.  Another time the images match the lyrics is when they sing 'I've been mad, I'm the kind of man that I'm not'. Here we see a middle aged man have an argument with a person on the checking desk, showing him getting mad.

Alesso - 'Tear the roof up'



Andrew Goodwin's theory of thought beats applies here in this music video. We see a thought beat when the person in the video hits the wall to mark the change of tempo in the song. We also see it again just when the song drops into the chorus the man drops down as well and fire appears at the same time of the drop.

 Krept & Konan - 'Freak Of The Weak'



Carlos Vernallis's theory of editing applies here as we see jump cuts at the start of the video between the woman on the floor and the people singing. This creates a disillusion experience for the person viewing the video.



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